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[Chinese shoes Network - Brand Dynamics] attention this week for the first-quarter report released Nike analysts and investors, as China's economic slowdown led to decline in consumer demand, the Chinese market is causing serious concerns .
Analysts investment bank Canaccord Genuity Lyon (Camilo Lyon) said that, given the prevalence of the entire market product inventory backlog and excessive discounts problems, we Nike's business in China more cautious. Lyon has just ended a week-long China trip. He said there was no doubt that Nike is in a strong leading position in China, however, this advantage is also affected by a variety of macro and competitive pressures promotional environment.
the previous fiscal year, Nike's sales in China totaled $ 2.5 billion, in its $ 24.1 billion of total sales accounted for more than 10%. Lyon is estimated that China contributed 30% of operating profit of this sports equipment giant.
June this year, Nike's stock price appears the biggest decline since December 2008, after Nike's fourth-quarter profit unexpectedly fell, China demand slowdown. China orders in the fourth quarter increased by 2 percent, compared with third-quarter increase of 20%.
Lyons said the problem is that with the deterioration of demand in China, domestic brands and Nike promotional tools such international brands are resorting to discounts in order to get rid of a lot of inventory. This analyst at Shanghai store by sampling found behind Nike and Adidas China's third-largest sports brand Li Ning store all the goods are in play Qizhe for sale, he said, the lower the price of Chinese shoes ANTA fight tickets sold commodities, clothing places Sizhe sold.
Lyon pointed out that under the price Qizhe half of the amount sold to seven in China Nike sports apparel, Nike is also working to change the type of clothing, the transition from recreational sports to feature line style.
Lyon commented that no brand is immune to the impact of discounts this level, even if it is Nike; practical point of view, we believe that Nike also need three to four quarters to make inventory control.
Lyon pointed out that Li Ning will close 8,000 of 3,000 points of sale, which is the total stock market situation has cast a shadow. Get together with the sales of these brands is not a good thing: He said, for example, five of the Li Ning store is next to a Nike-owned stores and distributors in a four Nike stores.
He said that although Nike enjoy the advantages of high-end brand status, but will definitely get together promotional activities impact on consumers' purchasing decisions.
Lyons added that Nike in the United States can solv
Cheap jordans online air jordan 11 blackout for sale e the problem of excess inventory through the factory outlet stores, but Nike in China has yet to establish a similar network. Nevertheless, he pointed out that the Nike brand is being established guerrilla store, or set up temporary outlets to help clean up excess inventory.
UBS (UBS) analyst Binetti (Mike Binetti) said, Nike is likely to increase profit margins at the expense of local retailers to discount in order to increase China's orders. He said, we believe that Nike is to create a positive future for the struggle. Binetti has just come back from China. He said that Nike is now taking action carefully.
Still, Binetti said US demand growth continued to accelerate enough to offset the adverse impact of China, but also the surplus.
accepted FactSet survey of analysts said it expects earnings call Thursday, Nike's profits from income decreased $ 1.36 to $ 1.12 per share. Analysts expected, due to demand driven by the United States, sales rose to $ 6.08 billion from $ 6.43 billion. In addition to China, Wall Street is still concerned about the demand in Europe, Europe is also an important overseas markets Nike.
Analysts Credit Suisse (Credit Suisse) Bath (Christian Buss) said that the strong performance of the North American market may be European market downturn and the challenges of the Chinese market, offset, these two factors are limiting the upside potential of Nike. (Chinese shoes Network - the most authoritative and most professional Footwear News)1, Air Jordan 6 GS HyperJade
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Nike Hyperdunk0& nbsp; & nbsp; & nbsp; & nbsp; February, China Peak Group officially announced in the United States, the successful signing of the Houston Rockets home, also signed the famous American sportswear designer Ron Siegel, and the establishment of the US Olympic development center. Marketing and R & D, Peak Group's two feet, have entered the US market in the United States set off a Houston is not a small "Taiwanese style." & nbsp; & nbsp; & nbsp; sponsored Rockets home & nbsp; & nbsp; & nbsp; formal signing & nbsp; & nbsp; & nbsp; Houston local time on February 17, the Chinese Olympic Group officially announced Temple of NBA basketball in hand, the successful signing of the Houston Rockets home, where Yao Ming became the only home team sponsor, is also the first landing NBA hall of Chinese sports brand. & nbsp; & nbsp; & nbsp; day, Peak Group held a grand press conference immediately NBA Houston Rockets Toyota Center Drexler restaurant, and held a signing ceremony with the Rockets. This is the first press conference of the "NBA All-Star" live domestic enterprises. The NBA, Houston Rockets, Toyota Center, Chinese Consulate in Houston counselor and other officials, representatives of the Rockets players, former Rockets coach, NBA Hall of Fame famous star Culvin Mutphy, NBA star Clyde Drexler famous, famous sportswear design senior leadership teacher Ron Siegel, as well as directors Peak Group, Deputy General Manager Xu Zhihua, etc., and Houston, the country's dozens of media representatives gathered to the scene, witnessed the first Chinese sports brand with the NBA team signing event. In addition, the Peak Group and Rockets players give each other gifts, met with US dealers and American designers are signing ceremony. & nbsp; & nbsp; & nbsp; established in the United States & nbsp; & nbsp; & nbsp; Pick research center & nbsp; & nbsp; & nbsp; at a news conference, Peak Group at the same time with the United States dealer representatives and senior designer Ron Siegel held a grand signing ceremony. Peak Group Director, Deputy General Manager Xu Zhihua, said the signing of the US distributor of products very much agree with the style and quality of the Olympic, they very positive attitude and we negotiate contributed to the signing, Peak Group will be fully developed and the entire North American market . The contract, indicating that Peak Group's international strategy has been started. "Pick will firmly along the international route forward, and strive to become the representative of China and even Asia's top sports brand." Xu Zhihua said. But on the specific amount and related content signed with Xu Zhihua grounds of commercial confidentiality, he declined a reporter's question. & nbsp; & nbsp; & nbsp; and in order to more integrated aesthetic habits of Americans and American culture, as the Olympic brand in North America to do the full race prelude to work, Peak will invite well-known American sportswear designer, Mr. Ron Siegel, joined Olympic ; while the establishment of the US Olympic development center, designed for US technical requirements and market demand for products. "Signed with the United States dealers and designers, and set up R & D centers in the US, it is to open the US market to do the preparatory products and technologies, as well as Pick 'most professional people to do the most professional shoes' concept The inherited. "Xu Zhihua said. & nbsp; & nbsp; & nbsp;? It is understood that Ron Siegel (RonSiegel) is a famous American fashion designer sport, and his design concept has won numerous awards. Former vice president intershoe of, Steve Madden and design experts and other consultants. & nbsp; & nbsp; & nbsp; held a "Pick China Day" & nbsp; & nbsp; & nbsp; branding & nbsp; & nbsp; & nbsp; & nbsp; In addition to the press conference, Peak Group will expand the theme of "Chinese Olympic Day" brand campaign during the NBA All-Star Game famous for its first foray into the US market rally is expected in the NBA once again set off a wave of Chinese hot. & nbsp; & nbsp; & nbsp; It is understood that the Rockets home on February 23, the majority of NBA Pick for fans to bring "national treasure panda" toys and a series of unique Chinese characteristics gifts, make Fans in the NBA, spent a unique "China Day." At the same time, will be introduced for the Olympic theme of domestic and foreign customers back promotions, all purchases Pick products to consumers have the opportunity to get a chance to visit the Houston Rockets home spectators. & nbsp; & nbsp; & nbsp; Peak Group Director, Deputy General Manager Mr. Xu Zhihua said organizing such an event, there are two considerations: one is the international Olympic, one should be Chinese people's Peak. "NBA basketball authority in the field, no doubt, influence in China and around the world is enormous and far-reaching. Peak is a national brand, but also to do the world's brand. We want to deliver the essence of Chinese culture to the world up, we want to bring the NBA, to the world more Chinese elements, Chinese warmth, support Yao Ming, Yao Ming and American fans feel not alone, we want to use action in the NBA Chinese players cheer, let him even more proud to be a Chinese player. "Xu Zhihua said. & nbsp; & nbsp; & nbsp; to enter the US market & nbsp; & nbsp; & nbsp; international brand Speed ?? & nbsp; & nbsp; & nbsp; Olympic sponsor NBA and signed US dealers and designers, set up Pick the United States R & D center is the Peak Group internationalization speed. Since 2004, sponsorship of the Olympic basketball team several major European countries, plans to start its own brand large output to the West countries. By 2005, the European Olympic basketball league the only Chinese brand has not only become the top European Basketball League (All-Star Game 2005) equipment sponsor, but also through the "small basketball World Cup" reputation "Stankovic Continental Champions Cup "The place has become a strategic partner of FIBA, NBA Rockets home and hand, but in the domestic sports brand to international operations left the event in a page. & nbsp; & nbsp; & nbsp; the experts said, sponsoring top international competitions is an international sports equipment brands "fame secret", has become a sports equipment manufacturers of a shortcut can not be replaced, and will also become the sporting goods and equipment 's brand, international one pass. Pick a move, if operating properly, it is possible to open a new situation for the Chinese sports brand to enter the international market. & nbsp; & nbsp; & nbsp; Xu Zhihua also said hand the Houston Rockets home is an important part of the Olympic global three-dimensional marketing strategy blueprint, with its influence greatly enhance the value of the Olympic brand, access to international market recognition.
& nbsp;& Nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] German sports goods maker Adidas on Thursday lowered its sales guidance, while maintaining net profit made earlier expected to remain unchanged. Adidas is now expected without considering the case of exchange rate fluctuations in the level of sales in 2013 will be in the low single-digit to single-digit growth, the company made earlier expectations that 2013 sales will be considered in units the number of horizontal growth.
Adidas said the World Cup next year will boost the market enthusiasm, and that the fourth-quarter performance will be stronger than expected. Adidas now expects full-year net profit will reach 890 million to 920 million euros.
In the first half of this year, Adidas comparable earnings data is higher than the same period last year, mainly because of the European Football Championship, which will allow the company to achieve sales growth in the presence of great difficulty.
Statistics show that in the second quarter of this year, Adidas's sales fell 3.8 percent to 3.38 billion euros, lower than analysts' expectations, while net profit level increase of 4.1% over the previous year to 172 million euro, mainly due to the Latin American market as well as good performance in Greater China, Western Europe market performance offset the negative impact on performance digest brings. However, sales in the North American market in the second quarter fell 3.8 percent, making the company's performance lags behind its competitors Nike. Data show that in the fourth quarter ended May 31 of this year, the Nike's sales in the North American market grew by 12%. (Chinese shoes Network - the most authoritative and most professional Footwear News, Media Partner: Apparel IT & nbsp;)
